Retail Market Scenario of Aluminium Foil Industry

sell Market Scenario of Aluminium blow IndustryABSTRACTThis research is an attempt at understanding the Retail Market Scenario of Aluminium puzzle Industry in Mumbai. It studies the distribution channel in the industry, factors that tolerate led to the presence of strong brands like Freshwrapp and the likes in the Kitchen hydro bollix up sector. It also includes a detailed study of the impact of publicise Sales promotion on Direct Sale and Brand Aw beness in the verbalize yield category.The main Objectives are to deduce whether advertising/ Sales promotion helps Direct Sale and Brand Awareness, to claim the awareness of the crossing to let the customers know, what our product is, its benefit and advantages. How our product is different from competitors product. The methodologies utilize in the project revolve primarily around primary and secondary data collection via published reports of competitors and via keep abreast (exploratory research).The findings are that the brand awareness of the product has increased more than double within devil months duration and now we should promote the specific quality of our product and increase the sales by converting the awareness of the product into sales.Ab tabu The CompanyINTRODUTIONName of the Organization Egg for the first time BBN India Advertising Design Pvt. Ltd.Establishment Year-2004Firm Type-Pvt. Ltd.Nature of Business- Advertising DesigningLevel to Expand-InternationalPhilosophyAt Eggfirst BBN India, we share similar sen durationnts. And to achieve that, we work that extra hard. We put in that extra effort. We stretch that extra mile. And it altogether directly translates into superlative work for you. We follow the old fashioned mantra your succeeder is our glory.Values-IntegrityHonesty in both actionCommitmentOn the institution of integrity, doing whatever it takes to deliver, as promised.PassionMissionary zeal arising out of an emotional engagement with workSeamlessnessThinking and wo rking together across functional silos, power structure levels, businesses And geographies.Strategy Planning and ResearchIt all starts with providing a strategic direction for clients objectives.Strategy PlanningPutting years of experience and expertise to use, they formulate a unique, insightful strategy to successfully achieve clients marketing objectives.Market ResearchEggfirst backs their experience and knowledge by intensive and incisive research. Thoroughly analyzing the market conditions, present-day(prenominal) trends, case studies, competition and opportunitiesall to arrive at a winning strategy.Creative Strategy and ExecutionEggfirst thoughts are often limited by a straitjacket of habits, norms, conventions and presumptions. Add to that atomic number 26 boots of the fear of failure. Theres need to break-away from the constraints of traditionalism and explore the unknown. Unbound even by infinity.Thats exactly what Eggfirst do. They use creativity to give clients their br and the uniqueness. workBrand Building and Corporate IdentityA distinct brand identity that stands out from the crowd in a meaningful way.Campaign unified messaging across media.PrintStrategically aligned and yeastyly driven ads newspaper, magazine and other print media.AV/ MultimediaTVCs as well as audio-visual representation ( line of productsar or non-linear) for corporate presentations, product presentations, launch presentations, demo presentations, etc.RadioInnovative, meaningful and effective radio jingles to communicate your message.OutdoorTraditional outside collateral like hoardings, banners and bus-panels as well as BTL collateral such as wall paintings and shop-signages.Events, Exhibitions and PromotionsEvent, Exhibition and Promotion specific campaigns that include theme ideation, pre-invitation mailers, stall backdrop design, event collateral design, AV presentation, post-event mailers and gift ideas.Internal CommunicationCampaign ideation and execution for interna lly spreading specific messages like node Sensitivity, Employee/ Customer Feedback, Training/ Induction, CSR, IT Awareness, Voice of Employee, Employee Motivation etcSales and Marketing CollateralNewsletters, brochures, presentations, white papers, case studies, data sheets, POP collateral, posters, etc.WebInteractive website using discordant technology platforms, Search Engine Optimization (SEO) and Search Engine Marketing (SEM) to drive traffic, and online campaigns (banners, mailers, newsletters etc.) including pay-per-lead email campaign.Direct MarketingCommunicating on a man-to-man basis with clients target audience by dint of direct mailers, SMS campaign, telemarketing and other traditional as well as innovative direct marketing tools. attire ANALYSIS-a) STENGTH-Satisfy all needs of their customers.Delivering on timeCreative and innovative in advertisement segmentQuality outputThey have global characterisation as well, with higher rewards appreciation.Team working environ ment is very efficient.b) WEAKNESS-Relatively new player in an extremely competitive business sectornot active into ATL advertising yetc) OPPORTUNITIES Can enter the global markets to attract global customers.Clients coming with new products to get advertisement.d) THREAT-Established Players as Competitors from domestic and transnational marketCustomers preference and taste being changed every now and thenRelatively naive in the ever-blooming Advertising industry.Eggfirst BBN India is the Indian arm of BBN International, based out of Mumbai, India. A full-service advertising agency, Eggfirst offers end-to-end creative solutions for various business challenges. They are passionate approximately creating and fostering brands. They have a simple purpose relieve oneself brands that people will love remember and buy. Through a combination of research, strategy, creativity and technology, they help their clients discover the potential of their brand, and unleash it.Some successful Con tract- compass ghar ki raunak badhani ho, diwaron ko jab sajana ho Come to, Eggfirst BBN India. The India foc utilize arm of BBN International, Eggfirst BBN India is a full service ad agency offering end-to-end creative solutions for energizing brands.Paani mein rehkar bhi yeh kam gale, dhero kapde dhoye aur zyaada chale Thats what most clients look for in their ad agency and thats exactly what they will find at Eggfirst BBN India. Combining the agility speed of a Concorde and the proceeding reliability of a Boeing 747, Eggfirst will take your brand on an enriching journey of aah se ah-a tak. Zyaada de ujala, din-o-din chalne wala, Eggfirst has soaked in the Indian summer for years now. Working at the ground level with some of the leading brands in India, they have rolled delightfully in the muddy puddle of marketing advertising, only to realise daag achche hai.Dhero Kapde dhoye aur Zyaada chale. Thats Eggfirst. overture to Eggfirst BBN India with a marketing problem is like goi ng to a restaurant when youre really hungry. Theres everything you care for (End-to-end advertising solutions). It offers a seven course meal (Research, mark strategy, Creative strategy, Creative rendition, Media planning, Media buying, Launch). With the flavouring of clients choice (Creative, direct, humorous, emotional).Every item on the platter gets Eggfirsts peculiar(a) attention right from the time of handpicking the raw materials till the time they lays it out for their clients.Its a wholesome experience. Not only will the delicious victuals leave the client satisfied and delighted, the quality of service will only stun them.Media planning and buyingThe net frontier, connecting with clients target audience in the most effective wayEach brand is unique. So how why should the mediocre be common? Long back, a farmer in England, who utilize to rent out his cows to companies, came up with a unique and an extremely effective marketing strategy. He sprayed company logos on th e cows. This helped the companies get recognition and visibility increasing their brand equity..Media PlanningPlanning a mix of media, a judicious blend of traditional and innovative, in a way that it helps clients break-through-the-clutter and reach out to their target audience effectivelyMedia BuyingCapabilities to buy media that best suits the strategy. Moreover, ensuring that non-availability is never an obstacle in clients pathWindfallTranslating a product into a brand a successful brand its easier said than done. An exceptional brand success story is scripted with an exceptional culture. And thats precisely what clients will find at Eggfirst BBN India. And a lot moreGlobalizationIntegration of global expertise and lucre with incisive understanding of Indian conditionsThe sales and marketing harmonyDriven by the understanding that sale is the ultimate aim and marketing the means.Adding value, subtracting expensesFocused on adding tangible value, reducing wastagesIf clients we re a lanternEggfirst would be the oil. If clients were a pajama, Eggfirst would be the strings.ClientsOberoiEureka ForbesHoneywellJohnson JohnsonHDFC BankDeutsche BankTen sportsStar JP Morgan etc.Objective of the projectTo infer whether Advertising/ Sales promotion helps Direct Sale and Brand Awareness.To make the awareness of the product.To let the customers know, what our product is, its benefit and advantages.How our product is different from competitors product.MethodologyThe methodology followed in this project involved the hobby Phases Collection of Data Type of the project Analysis of Data Conclusion RecommendationData Collection-Data is stash away by following methods- soft Research master(a) Research Field Work.Secondary Research Online.Comparative/ Industry analysisQualitative ResearchQualitative Research is about investigating the features of a market through in-depth research that explores the background and context for decision making.There are two main soft met hods depth interviews and focus groups. However qualitative research crapper also include techniques such as usability testing, brainstorming sessions and vox pop surveys.Primary Research-Primary research involves gettingoriginal datadirectly about the product and market. Primary research data is data that did not exist before. It is designed to answer specific questions of interest to the businessThis is about filling up questionnaire, and the questionnaires were filled by Retailers as well as Consumers with two different sets of Questions. I have done research at following places.Western SuburbsKandivli 6.SantacruzBandra 7. JogeshwariDadar 8. MaladLower Parel 9. AndheriPowai 10. GoregaonSouth BombayColabaNapean Sea RoadKemps CornerCentral SuburbsKurlaChemburNew Bombay FarthestVashiSanpadaTotal Samples 300 (min)Secondary Research-Secondary marketing research, or desk research,already exist in one form or another. It is relatively cheap, and chamberpot be conducted quite quickly .However, it tends to have been collected for reasons other than for the problem or objective at hand. So it may be untargeted, and difficult to use to make comparisons (e.g. financial data gather on Australian pensions will be different to data on Italian pensions).Comparative/ Industry analysis-Comparative or industry analysis is includes analysis with respect to another player in the same field. It gives real picture where product stands in the market.Type of the project-Market research projectAnalysis of DataThis involves analysis of data collected by above methods.Conclusion RecommendationAfter completion of the entire analysis, interpretation recommendation were made on the basis of figures and diagrams.Limitations of the studyInadequate information.Sample Size.Cannot get around the product name as per companys guideline.Misleading answers that might affect our conclusion.Unwillingness of the Retailer to answer.Biases and prejudice due to Sales margins on the Retailers opin ions.Market size of atomic number 13 resist-Aluminium fuck up is widely used, the experts according to their characteristics of different applications, it is divided into more than 20 varieties. Different countries due to differences in levels of economic development, consumption structure of aluminium foil big gap there. Developed countries in Europe and the United States, aluminium foil packaging products for 70 percent of the total demand. In the Chinese market, aluminium is mainly used as industrial raw materials manufacturing, packaging and aluminium foil only 30 percent of the total domestic demand.Into the twenty-first century, market competition and product homogeneity of trends, to stimulate the rapid development of the product packaging. 2002, the global packaging market size has more than 500 cardinal U.S. dollarsThe estimated markets for aluminium foil containers are as followsCompetitive Analysis of Alumunium foilThe above analysis shows that who the major player s in aluminium industry. Hindalco establishs the 1st position and Gul interrupt is on 5th position.LITERATURE REVIEWWhat is Aluminum Foil-Aluminium foil is the thin metal leaf aluminium with a thickness of not more than 0.2 mm. However, most commonly used foils have thickness of 0.006 mm. It is used for various reasons like, packaging of nutrient, packaging of pharmaceuticals product etc.Packaging today responds to consumers demands for choice and appliance as well as changed production and distribution conditions and systems. By safeguarding product quality, packaging allows products to be transported and distributed locally, regionally and even globally, thereby making valuable food resources available to a wider population. In modern households, people increasingly turn to the use of fully-prepared meals, apprizened and frozen foods, in a wide variety of component part sizes, to save time in cooking and preparing meals. Packaging makes this possible.Raw MaterialsAluminum nu mbers among the most abundant fractions after oxygen and silicon, it is the most plentiful element found in the earths surface, making up over eight percent of the crust to a depth of ten miles and appearing in almost every common rock. However, aluminum does not occur in its pure, metallic form but rather as hydrated aluminum oxide (a mixture ofwater and alumina) unite with silica, iron oxide, and titania. The most significant aluminum ore is bauxite, named after the French town of Les Baux where it was discovered in 1821. Bauxite contains iron and hydrated aluminum oxide, with the latter representing its largest constituent material. At present, bauxite is plentiful enough so that only deposits with an aluminum oxide content of forty-five percent or more are mined to make aluminum. Concentrated deposits are found in both the northern and southern hemispheres, with most of the ore used in the United States coming from the West Indies, North America, and Australia. Since bauxite oc curs so close to the earths surface, mining procedures are relatively simple. Explosives are used to open up large pits in bauxite beds, after which the top layers of dirt and rock are cleared away. The undefendable ore is then removed with front end loaders, piled in trucks or railroad cars, and transported to turning plants. Bauxite is heavy (generally, one ton of aluminum can be produced from tetrad to six tons of the ore), so, to reduce the cost of transporting it, these plants are often situated as close as possible to the bauxite mines.The Manufacturing ProcessExtracting pure aluminum from bauxite entails two processes. First, the ore is refined to eliminate impurities such as iron oxide, silica, titania, and water. Then, the resultant aluminum oxide is smelted to produce pure aluminum. After that, the aluminum is rolled to produce foil.Refiningaspirin processThe Bayer process used to refine bauxite comprises four steps digestion, clarification, precipitation, and calcinat ions. During the digestion stage, the bauxite is ground and mixed with sodium hydroxide before being pumped into large, pressurized tanks. In these tanks, called digesters, the combination of sodium hydroxide, heat, and pressure breaks the ore down into a saturated solution of sodium aluminates and insoluble contaminants, which settle to the bottom.The next phase of the process, clarification, entails sending the solution and the contaminants through a set of tanks and presses. During this stage, cloth filters trap the contaminants, which are then disposed of. After being filtered once again, the remaining solution is transported to a cooling tower.In the next stage, precipitation, the aluminum oxide solution moves into a large silo, where, in an adaptation of the Deville method, the fluid is seeded with crystals of hydrated aluminum to promote the formation of aluminum particles.Calcinations, the final step in the Bayer refinement process.SmeltingSmelting, which separates the alumi num-oxygen compound (alumina) produced by the Bayer process, is the next step in extracting pure, metallic aluminum from bauxite. Although the procedure currently used derives from the electrolytic method invented contemporaneously by Charles Hall and Paul-Louis-Toussaint Hroult in the late nineteenth century, it has been modernized. First, the alumina is dissolved in asmelting cell, a difficult marque mold lined with carbon and filled with a heated liquid conductor that consists mainly of the aluminum compound cryolite.Next, an electrical current is test through the cryolite, causing a crust to form over the top of the alumina melt. When humanitarianal alumina is periodically excited into the mixture, this crust is impoverished and stirred in as well. As the alumina dissolves, it electrolytically decomposes to produce a layer of pure, molten aluminum on the bottom of the smelting cell. The oxygen merges with the carbon used to line the cell and escapes in the form of carbon dioxide.Rolling foilAfter the foil stock is made, it must be reduced in thickness to make the foil. This is accomplished in a rolling mill, where the material is passed several times through metal rolls called work rolls. As the sheets (or webs) of aluminum pass through the rolls, they are squeezed thinner and extruded through the gap between the rolls. The work rolls are paired with heavier rolls called backup rolls, which apply pressure to help maintain the stability of the work rolls. This helps to hold the product dimensions within tolerances. The work and backup rolls rotate in opposite directions. Lubricants are added to facilitate the rolling process. During this rolling process, the aluminum occasionally must be annealed (heat-treated) to maintain its workability.As the foil sheets come through the rollers, they are trimmed and slitted with circular or razor-like knives installed on the roll mill. Trimming refers to the edges of the foil, while slitting involves cutting the foil into several sheets. These steps are used to produce narrow coiled widths, to trim the edges of coated or laminated stock, and to produce rectangular pieces. For certain fabricating and converting operations, webs that have been broken during rolling must be joined back together, or spliced. Common types of splices for joining webs of plain foil and/or backed foil include ultrasonic, heat-sealing tape, pressure-sealing tape, and electric welded. The ultrasonic splice uses a solid-state weldmade with an ultrasonic transducerin the overlapped metal.Finishing processesFor many applications, foil is used in I V / combination with other materials. It can be coated with a wide range of materials, such as polymers and resins, for decorative, protective, or heat-sealing purposes. It can be laminated to papers, paperboards, and plastic films. It can also be cut, formed into any shape, printed, embossed, slit into strips, sheeted, etched, and anodized. Once the foil is in its final state , it is packaged accordingly and shipped to the customer.Quality ControlIn addition to in-process control of such parameters as temperature and time, the finished foil product must meet certain requirements. For instance, different converting processes and endusers have been found to require variable degrees of dryness on the foil surface for satisfactory performance. A wet ability test is used to determine the dryness. In this test, different solutions of ethyl alcohol in distilled water, in increments of ten percent by volume, are poured in a uniform stream onto the foil surface. If no drops form, the wet ability is zero. The process is continued until it is determined what minimum percent of alcohol solution will completely wet the foil surface.Other important properties are thickness and pliable strength. Standard test methods have been unquestionable by the American Society for Testing and Materials (ASTM). Thickness is determined by weighing a sample and measurement its a rea, and then dividing the weight by the product of the area times the alloy density. Tension testing of foil must be carefully controlled because test results can be affected by rough edges and the presence of small defects, as well as other variables. The sample is placed in a suitcase and a tensile or pulling force is applied until fracture of the sample occurs. The force or strength required to break the sample is measured.The forthcoming of Aluminium FoilThe popularity of aluminum foil, especially for flexible packaging, will continue to grow. Four-sided, fin-sealed pouches have gained wide popularity for military, medical, and retail food applications and, in larger sizes, for institutional food service packs. Pouches have also been introduced for packaging 1.06 to 4.75 gallons (4-18 litres) of wine for both retail and restaurant markets, and for other food service markets. In addition, other products continue to be developed for other applications. The increase in popularit y of microwave ovens has resulted in the development of several forms of aluminum-based semi-rigid containers designed specifically for these ovens. More recently, special cooking foils for barbecuing have been developed.However, even aluminum foil is being scrutinized in regard to its environmental friendliness. Hence, manufacturers are increasing their efforts in the recycling area in fact, all U.S. foil producers have begun recycling programs even though aluminum foils total tonnage and capture rate is much lower than that of the easy-to-recycle aluminum cans. Aluminum foil already has the advantage of being light and small, which helps reduce its contribution to the solid waste stream. In fact, laminated aluminum foil packaging represents just 17/lOOths of one percent of the U.S. solid waste.For packaging waste, the most promising solution may be source reduction. For instance, packaging 65 pounds (29.51 kilograms) of coffee in steel cans requires 20 pounds (9.08 kilograms) of s teel but only three pounds (4.08 kilograms) of laminated packaging including aluminum foil. Such packaging also takes up less space in the landfill. The Aluminum Associations Foil variability is even developing an educational program on aluminum foil for universities and professional packaging designers in order to help inform such designers of the benefits of transposition to flexible packaging.Aluminum foil also uses less energy during both manufacturing and distribution, with in-plant scrap being recycled. In fact, recycled aluminum, including cans and foil, accounts forover 30 percent of the industrys yearly show of metal. This number has been increasing for several years and is expected to continue. In addition, processes used during foil manufacturing are being improved to reduce air pollution and dubious waste.Few Brands prevailing in the market.FRESHWRAPPSUPERWRAPHOMEFOILNUTRIWRAPJACKSONFRESHWRAPPHindalco is Asias largest integrated primary producer of aluminium and amon g the most cost-efficient producers globally. Its house foil brands include Superwrap, Freshwrapp and Freshpakk semi-rigid containers, which are handy and popular with consumers.Delivering never-before-tried solutions to customers in India and across the globe, Hindalco has the distinction of being Indias premier supplier of foil and foil laminates plain lacquered and printedHindalcos best quality of Food Wrapping Foil that are basically used for wrapping food items such as chapatti, sandwiches and others. The product are available in different types of specification, they are made and developed from high quality materials. These products are available in different types specification.11 micron X 300 mm 72 mtrs , 18 mtrs , 9 mtrs , long hundred grams , 50 gramsSUPERWRAPStore About this product Superwrap Aluminium Foil by Hindalco 72metre Keeps the food fresh and hygienic wherever you take.with this new Superwrap Pure Aluminium Foil by Hindalco. Mfg. by HINDALCO INDUSTRIES LTD. ( foil division)HOMEFOILHygienically safe for wrapping, storing, covering, sealing, baking and grilling of food products.Keeps food warm and fresh, with aroma and taste intact.Unique rust proof pinnace for easy dispensing.Homefoil Jumbo Blue 75m x 300mm Code A14HJBHomefoil Jumbo Yellow 35m x 300m, 500 gm Wt. Extra thick Code A12JYHomefoil Jumbo chromatic 99m x 300mm Code A8HJRNUTRIWRAP-Nutriwrap is aluminium foil which is mainly used for food packaging. It is an 11 micron aluminium foil which can be used for invigorated boxes and Tiffin packaging. 11 micron being used against market standard of 9 micron matching international standards embossed foil being launched for the first time in india better strength more value for money edge over competitorsProducts 9 meters pack (economy, standard, premium ) for house hold use. special economy size of 225mm width introduced for sweet boxes . 18 meters institutional pack . 72 meter jumbo pack for bulk users (hotels, mass catering) pull-up sheets for roti-wrap, sandwich-wrap, luxuriant food / snacks restaurant.Why Aluminium FoilFreezer-to-oven convenienceThe only packaging that can withstand extreme temperature changes, aluminum can go from the freezer to the oven to the send back frugality time during food preparation.MicrowaveabilityIts true aluminiumfoil containers can be used in microwave ovensIn fact, foods heat more thoroughly in aluminium than in plastic and retain more of their original texture and flavor.TransportabilityAluminium containers are leak-resistant, sturdy, stackable, and keep foods fresher than plastic or Styrofoam containers.Easy clean upChoose easy clean-up or no clean-up. After cooking, save your aluminum containers and recycle them.Tri-oven abilityNot only can aluminium containers be used in a microwave oven, they also stand up to conventional ovens and toaster ovens without melting, charring, or compromising the foods original flavour.These attractive properties of rolled aluminium used in packaging can be summarised(1) Durability and StrengthAluminium foil is commonly produced in the 1000 series alloys, alloyed only with iron and silicon. These alloys work harden when subject to cold deformation. The thickness (gauge), alloy and temper can be chosen so that the exact properties required can be achieved. Stamped foil containers therefore retain their shape and rigidity.(2) LightnessThe low density and thinner sections of aluminium compared with some competing packaging materials means a reduced weight, saving energy in transport.(3) Thermal ConductivityAluminium is an excellent conductor of heat and therefore the chilling and heating of the contents of aluminium packaging can take place quickly, with minimal thermal gradients.(4) Heat ResistanceAluminium packaging resists a very wide range of temperature, from the very cold to the very hot. There is no risk of cracking, melting or burning. Aluminium packaging products can be stored in the coldest deep freeze and h eated in the hottest oven.(5) barrier PropertiesAluminium foil acts as a total barrier to light, gases and liquids and can extend the useful life of foodstuffs for long periods of time, measured in years.(6) Food and take in CompatibilityThe vast majority of foods and drinks have no adverse effects on uncoated aluminium, so there is no contamination. With very acid or radical ingredients a wide range of food-contact coatings are available affording full protection to the contents of the foil packaging or the can.(7) Decorative PotentialAluminium foil and can stock is compatible with all printing processes so that the contents of the foil or the can be attractively