Bullet Proof Vests

The growth pot proof vest is under the manufacturing medical supplies and devices pains which has a add up of about 11,000 companies under its umbrella, earning an aggregate income of $75 billion annually. The major players of this industry argon Baxter International, Boston Scientific, Johnson & Johnson, and Medtronic, which attains surgical, ophthalmic, and dental instruments and supplies used in the medical field. It is utter that the industry is well focused on the hands of 50 largest companies which invent up the 75% income of the whole industry. securities industry Force 1 Technological Forces Armstrong and Kotler (2009) cited that the wonders of applied science produce new markets and opportunities, though in some cases hurt other businesses. Technology is now molding the destiny of e realone in a rattling dramatic manner. Regularly, bullet proof vests must be upgraded when it comes to materials and workmanship, to be in congruence with the fast advancing and high-p owered technology in ammunitions organism sold in the marketplace.Customers require mod designs combined with sophisticated and multiplex functionality for their bullet proof vests. Market Force 2 Demographic forces The dry land population increases rapidly, affecting the population demographically in terms of age, density, location, gender, race and blood among others, (Armstrong and Kotler, 2009) . The doubling increase in population yearly has many implications in business, which could be in the form of opportunities or challenges. Since population is people, marketers are very concern and interested in this factor.For instance, crimes are becoming much and more intense and well-organized which calls for more police officers with advance combat gears for protection and safety. Market Force 3 Environmental Forces The natural surroundings plays a lively role in the production and marketing of bullet proof vests, particularly when it comes to the materials being used. Corpo rate social responsibility and government regulations on environment calls for the use of environmental friendly materials for products being manufactured in nine to lessen the impact of pollution to human beings.The use of ApNano materials, for instance in personal safety equipment for saving lives and preventing injuries is a major breakthrough in bullet proof vests production. Strategies to Overcome the Threats The increasing threat when it comes to government regulations in promoting clean environment is also a technological and economic problem. in that respect is a carry for political pull up stakes, large fund and more modernistic way of protecting the environment, while making profit. One strategy is to produce practical and affordable products through continuous product development.This way though the product is highly advanced in technology, still more customers will have the capacity to buy the product because it could be offered in a competitive pricing strategy. S trategies to Capitalize on the Opportunities As the technological environment changes in a fast phased manner, more and more new products are being desired by customers. New and more advanced technology substitutes the older version, which means a need to produce creative and innovative products.Marketers should watch the technological environment very intimately, at the same clock envisioning what most likely will be acceptable in the marketplace in days, months and years ahead. Research and development to come up with fresh and novel bullet proof vests is very essential. Conclusion Since the product bullet proof vests uses a rapidly changing technology, there is a need for tradeoff in order to maximize product performance, be and reliability, so product development is the appropriate strategy.thither is also a need to focus on high level of service and responsiveness to repartee to customer requirements of safety and protection while at the same time. There has to be fast produ ct creation which means developing products very quickly in order to start benefiting from these products. References Armstrong, G & Kotler, P. (2009). Marketing An Introduction, 9th ed. assimilator Hall. www. nanotech-now. com/news. cgi? story_id=29842