Pepsi Story

Founded in 1893, Pepsi is a carbonated soft drink that is a product of the firm PepsiCo. It the rim and sass it was the leading soft drink company in the mart. From thus to now a lot has changed in terms of foodstuff scenario as well as product development. The current market scenario comprises of 2 important market leaders in the soft drink industry, namely, Pepsi and Coca-Cola (Coke). In admittance to these other competitors include Thumbs up, Lima, etc. Pepsi faces heavy argument in the Indian market that is so diverse in terms of cultures, traditions, tastes and references.Narrowing the research to the city of Pun specifically, within India, it can be noticed that the consumer preference is more(prenominal) for Pepsi or Coke over the others. Since Pun is largely a school-age child hub, it contains a lot of the younger generation population. Thus with the research conducted by dint of this con, Pepsi will be able to development how it could loll around an upper de lve over its competitors in the potential and booming market of Pun in terms of brand awareness and consumer preference. Need of the Study The motive of the study conducted is highlighted below Will help with competitor analysis.Will help the company to get an idea about consumer tastes and preference. Will help the company get an upper hand over its competitors. Will help the company to gain market dominance. Will ensure brand loyalty. As it can be canvass trot the above graph which is based on the responses received from the aspire market of this study, Coke and Pepsi have a neck to neck competition with Coke leading as compared to the other companies including Pepsi. Thus the main need of this study is for Pepsi to analyze ways in which it could replace Coke to e the market dominator in Pun.It must focus on the brand, pricing and advancement parameters mainly in order to improve or introduce newer products into the market and that is exactly the kind of information this stud y would provide the firm with. ground of the Study Scope of the study includes- Parameters such as competitor analysis, branding and packaging analysis. It focuses on carbonated soft drinks. Does not include piddle and alcoholic beverages. Limited to the city of Pun. Research conducted of behalf of Pepsi. Includes bottled as well as can soft drinks.Limited to age group of about fifteen to twoscore five years. Included . Methods of Data Collection There are two methods of data array- 1. Primary 2. Secondary Primary Both males and females Data was stash away through the use of questionnaire. First hand information was made on tap(predicate) by distributing questionnaires to 50 people in the target market. Secondary It refers to collection of data that already exists and is within reach of everyone else as well. For the purpose of this study secondary data methods such as the internet and various articles were used. statistical Tools UBar Graph Pie Charts Questionnaire Company Pr ofile Pepsi is a product of the company PepsiCo that is an American multinational company that has its base in New York. It was founded in 1965, subsequently the merger of Pepsi-Cola Company and Frito Lay. The CEO of the firm is a dynamic Indian lady named Indri Garnishments Annoy, who has held her position since 2006. PepsiCo owns various firms, namely- Frito Lay Tropical protagonist Oats Storage Various products introduced include Diet Pepsi Lipton Ice Tea 7 up Mountain Dew Miranda Lays Doris These are a few products amongst many others.