EASTMAN KODAK ANALYSIS

EASTMAN KODAK ANALYSIS Background It was disclosed in January, 1994, that stock of get hold of manufacturing giant, Eastman Kodak, had alienated 8% in value, and its market sh ar in the unite States had dropped from 76 to 70%. Figures for 1993 showed that U.S. dollar gross gross revenue of both fuji cherry and Polaroid had increased to over 15% compared to Kodaks 3%. centre of attention Issues Declining differentiation of goods in the filming industry, so other companies are providing almost the selfsame(prenominal) reaping but with lower set than Kodak. A persistent job for Kodak was its inability to keep the suck on price and constraints impose by a 1921 concur phase which disallowed Kodak from marketing under a private label. Kodak, with twice the sales dollars of Fuji, worn out(p) four propagation the amount Fuji spent on advertising. Both companies attempt to position themselves in the marketplace by promoting the superior musical composition of their film accomplished with advanced technology. However, in a serial publication of tests performed by Consumer Reports, it was name that there was no significant residual in the quality of the top six ISO 100 films. Proposed Strategies portal of a unseasoned Product Line To offset a perceived downward social movement and to compete with briny rivals, the Fuji Film Co.

and Konica, Kodak proposed to introduce a new vane priced comparably with Fuji and Konica and 20% cheaper than Kodaks top-of-the-line film, Gold gain. The new soft touch was named Funtime. Shortcomings There was sizeable skepticis m regarding the final success of Kodaks Fun! time infer. Reservations were based on the following shortcomings: 1. the 1921 consent decree seemed likely to limit harvesting distribution and sales since the film could notwithstanding be change under the Kodak brand name; 2. no advertising dollars were earmarked for the venture; 3. the product would completely be offered twice a family at off-peak film use of goods and services times; 4. limited quantities of the product would be produced; 5. the product would only be available...If you want to cast a full essay, edict it on our website: OrderCustomPaper.com

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