Service Management Paper Essay Example | Topics and Well Written Essays - 2000 words

Service Management Paper - Essay ExampleThe aspect of services market involves greater challenge considering the intangible nature of the offering. Efficient service management let ins not only discourse the regular aspects of the product mix but to also effectively manage the aspects of People, carry through and Physical express that are the most critical aspects of service selling (Jack, 2005, p.177). In ordinance to remain sustainable and paying in the market it is very essential to create a distinction in these aspects in order to emerge as a formidable player in the market. Business organizations are spending coarse amounts of monetary as well as human resources to analyse the gaps in the service delivery and wherefore formulate a service mix that seeks to create a favourable distinctive image of the fault in the minds of the target market audience (Ellwood, 2002, p.44-45). The present study would analyse the crucial service marketing aspects of process, people and res ource allocation in case of Virgin Trains so as to have a batter and practical understanding of the importance of these aspects in ensuring profitability and long term sustainability in a service oriented organization in the turbulent and competitive business environment. Service Process Process is a very important part of the service delivery mechanism for any business organization. It signifies the authentic manner and the entire back end operations that are in place right from a sales call to the final closure of a deal. Virgin Trains is one of the most popular lead companies in UK offering customers with a service of train travel from one destination to another across UK. The company in association and collaboration with players like Alstom and Bombardier provides excellent rail travel options to link dissimilar places across UK in a fast and convenient manner. Led by the legendary Richard Branson, the UK based crowd draws its competitive edge owning to its excellent servic e delivery mechanism that offers customers with a volley of services with last quality in the delivery (Virgin Rail Group, n.d.). The service delivery process at Alstom is highly sophisticated and backed by superior technology that gives fast, reliable and convenient support to the consumers. Innovations in technological aspects include presence of a bi directional mechanism for signalling that enables trains to move in either direction development a single tract without chances of collision. In addition to this the service process also involves use of a Public Performance Measure that is a tool that helps move on control over the timings of the train. This tool helps keep an efficiency level on the arrival time and delay of the trains ensuring that customers arrive at their destination on time. Other technological aspects include presence of a block based joint that helps generate redundant safety in the running of trains. The company in 2008 also introduced the Virgin High fre quency communion device system that helps in improving the communications part of the company with regards to transfer of information in a fast and accurate method. The company also has created ease for customers by having an online portal that helps customers to book their tickets from the blade directly. Customers have flexible and multiple payment options that help